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Measuring the Online Impact of Your Information Projects

by: KDMC Contributor |

This manual was written in May 2011 to help foundations that have struggled to understand the impact of their efforts, especially pertaining to engaging online audiences.

The first of the manual’s two goals was to build a better understanding of how funders and their implementation partners were reaching and engaging audiences online through websites and social media.

The second goal was to identify metrics that would be relevant and meaningful for understanding the progress and impact of projects that were creating more informed and engaged communities.

A combined effort of the Knight Digital Media Center, SG Social Impact Advisors, and independent web analytics consultant and journalism professor Dana Chinn, the manual covered topics such as Basic Performance, Aligning Metrics to Website Goals, Analytics in Practice, and Web & Social Media Analytics Tools.