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New from Adsense: Publisher scorecard

by: Amy Gahran |

If Google Adsense ads are a revenue stream for your community site, a new Adsense tool will help you understand how well your site is performing -- and what you can do to improve it.

This week Google debuted Publisher Scorecard, a new benchmarking feature in your AdSense account.

According to Google: "The scorecard can be found on the Home tab of your account and provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers. It's organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. "

Google will suggest tips and ideas for improving problems flagged by this tool. Adsense Product Manager Nick Radicevic clarified that Google will not drop from Adsense or otherwise penalize poorly performing sites.

More on Adsense Publisher Scorecard.

Amy Gahran

Amy Gahran is a journalist, editor, trainer, entrepreneur, strategist, and media consultant based in Boulder, Colorado. In addition to writing
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