The 2014 Nonprofit Benchmarks Study, from the Nonprofit Technology Network, documents recent growth in digital charitable giving. This data would be relevant to community news, information and engagement projects which conduct online fundraising for all or part of their revenues.

In 2013, Internet users gave 14% more compared to 2012. The average one-time online donation jumped from $60 to $68 -- totaling nearly $325 million in donations.

According to the report, "Nonprofit social media audiences grew faster than nonprofit email or website audiences. Facebook fans were up 37% and Twitter followers were up 46% in 2013. Despite this rapid growth, for every 1,000 email subscribers nonprofits had just 199 Facebook fans and 110 Twitter followers."  However, fundraising emails didn’t perform as well as social media for driving donations.

Email open and response rates dropped, but email lists still had a 14% growth over the previous year. And for every 1,000 emails opened, a nonprofit made $17, with these messages accounting for about one-third of total nonprofit fundraising revenue.

Nonprofits sent approximately 2.1 million emails in 2013, to nearly 42 million subscribers. Website traffic grew 16%.

Also mobile donations (via text messaging and apps) and crowdfunding a fast-growing digital fundraising strategies, this report includes almost no information about them. Among the 53 U.S.-based national nonprofits surveyed, for every 1,000 addresses on their email list, they had 13 mobile text subscribers. According to NTEN, many nonprofits claim that they've placed more emphasis in recent years on growing their text messaging outreach, especially text-to-give programs. However, low mobile subscriber numbers seem to indicate that this may say more about intention than action. 

See Mashable’s infographic, and download the full report.