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Janet Coats

Janet Coats

Janet Coats is a partner in Coats2Coats, a consulting firm she operates with her husband, Rusty. Coats2Coats works with clients on content and revenue development, managing organizational change and measuring impact. Their client list includes public media, entrepreneurial news startups, for-profit newspapers, foundations and universities.  For three years, Janet served as New Media Journalism Initiative Consultant for The Patterson Foundation in Sarasota, Fla.

Prior to starting Coats2Coats, Janet was a newspaper journalist for 25 years. She was vice president for news in Tampa, supervising the news operations for The Tampa Tribune, WFLA-Channel 8 and TBO.com. She was executive editor of the Sarasota Herald-Tribune. She was briefly dean of the faculty at The Poynter Institute.

Janet Coats's Blogs and Trainings

[Archived Webinar, May 2014] Measuring Impact: Start from the Beginning

Organizations can build effective impact measurement when it becomes part of the story planning process.  Read More

To measure the impact of news, let’s start from the beginning

Measuring the impact of work by community journalism startups and public media newsrooms is important. We're beginning to develop ways Read More

Thinking about the future of local news? Start by setting Patch's troubles aside

Patch's failure tells us very little about the challenges and rewards of community news. There are encouraging signs that independent Read More