warning KDMC resources are archived here. We are no longer updating this site.


[Archived Webinar, May 2014] Measuring Impact: Start from the Beginning

Instructor: Janet Coats

We use analytics to help understand journalism’s reach. To understand impact, we have to make a direct connection to the very earliest decisions about what we cover and how we cover it. This webinar will focus on a process for identifying potential journalism outcomes, tracking them and analyzing the results.


Tuesday, May 13, 2014

11:00 a.m. - 12:00 p.m. PDT

2:00 p.m. - 3:00 p.m. EDT

Additional Resources


Janet Coats

Janet Coats is a partner in Coats2Coats, a consulting firm she operates with her husband, Rusty. Coats2Coats works with clients
Read More