Community News Leadership 3.0
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Tue, July 26, 2011 | 12:00 a.m. PDT
PDT
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With great difficulty, I’m tearing myself away from today’s YouTube competition, Mano a Mano in El Baño (a face-off between “Old Spice Guy” Isaiah Mustafa and male supermodel Fabio) to read over the latest Pew report on video sharing sites.
According to Pew, 71% of U.S. adult internet users now watch videos via a video sharing site such as YouTube or Vimeo. Furthermore on any given day, 28% of U.S. internet users said they had used such sites within the last day.
It’s yet another reason why news organizations should be using popular video sharing services to engage audiences and drive traffic. Here are some out-of-the ordinary ideas for making this work, ideally without creating too much extra work…
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