Mclellan Blog | Knight Digital Media Center

Knight invests in startup Umbel for better audience metrics

News for Digital Innovators

Tue, June 5, 2012 | 12:00 a.m. PDT

Who are your reaching with your news and information? Are you reaching who you want to reach? How can you convey this important data effectively to advertisers and funders? These are crucial questions for any for-profit or nonprofit publisher, large or small—especially community and niche media outlets.

The John S. and James L. Knight Foundation recently announced an investment in Umbel, a startup which aims to provide real-time audience information enhanced with data visualization…

Voice of San Diego launches print magazine

News for Digital Innovators

Wed, May 30, 2012 | 12:00 a.m. PDT

by Amy Gahran

The nonprofit news venue Voice of San Diego is no longer digital-only. This month VSD launched a monthly print magazine, which it’s selling for $7.99…

Knight News Challenge on data: applications open May 31

News for Digital Innovators

Wed, May 23, 2012 | 12:00 a.m. PDT

by Amy Gahran

On May 31, this year’s second Knight News Challenge will begin accepting applications. This time the focus is on data—specifically “ideas that help unlock the power of data by collecting, processing, visualizing or otherwise making it available, understandable and actionable…”

10-step mobile strategy for community publishers

Community News Leadership 3.0

Tue, May 22, 2012 | 12:00 a.m. PDT

by Amy Gahran

Last weekend [email protected] held an invitation-only workshop on mobile strategy for community and ethnic media at the City University of New York Graduate School of Journalism. The attendees included many top editorial, business, and digital managers for large and small publishers in the NYC metro area.

At this workshop I suggested 10 steps these publishers could take to start developing a viable, revenue-producing mobile strategy right now, even with modest resources. Here’s the plan…

At Content Creators, journalists practice their craft and get paid

Community News Leadership 3.0

Tue, May 15, 2012 | 12:00 a.m. PDT

by Julia Scott

Tim Collie stumbled upon a universal truth while building his news startup, Content Creators. “Most people don’t like their website.” The design is bad, or they don’t know how to upload videos. The content stagnates, and the site becomes a calling card appended with excuses.

Mobile for community media workshop in NYC this weekend

News for Digital Innovators

Tue, May 15, 2012 | 12:00 a.m. PDT

by Amy Gahran

On May 18-19, the Knight Digital Media Center-USC and the City University of New York are offering a special workshop on mobile opportunities for publishers of community and ethnic media outlets in the New York metro area.

This event is invitation-only, but the workshop resources are available to anyone online…

Mobile for building the ethnic/community news business

Community News Leadership 3.0

Thu, May 10, 2012 | 12:00 a.m. PDT

by Amy Gahran

Next week the Knight Digital Media Center at USC is partnering with the City University of New York to offer a two-day workshop on mobile strategies and opportunities for ethnic and community media organizations in the New York City area.

One of our instructors, Arturo Duran of Digital First Media, will be explaining how mobile can enhance the business model and community engagement efforts of these news outlets. Here’s a preview of his advice…

Funding mobile for social impact, including community media

Community News Leadership 3.0

Wed, May 2, 2012 | 12:00 a.m. PDT

by Amy Gahran

Is engaging underserved communities part of your mission? Increasingly you’ll need to reach them via mobile media. A new white paper from the ZeroDivide Foundation explains how can you do this well—and how can funders support mobile community media efforts…