Sduros Blog | Knight Digital Media Center

Do people engage with lengthy news content on their phones?

News for Digital Innovators

Sun, May 8, 2016 | 10:00 p.m. PDT

Yes! They spend more time on average with mobile long-form journalism than with short articles, according to a new study by the Pew Research Center.

Even with labels, consumers are confused about native ads

Community News Leadership 3.0

Wed, May 4, 2016 | 10:00 p.m. PDT

by Michele McLellan

Native ads are usually given special labels to distinguish them from editorial content. However, their use of the same storytelling conventions and formats as news has prompted user confusion and has drawn the attention of the Federal Trade Commission.

Native ads: The new black (or green) for news publishers?

Community News Leadership 3.0

Sun, May 1, 2016 | 10:00 p.m. PDT

by Michele McLellan

With advertising rates dropping and use of online ad blockers on the rise, many news publishers are turning to native advertising, particularly sponsored content, for revenue.

The future for news publishers: frenemies or cooperative competitors?

News for Digital Innovators

Sun, May 1, 2016 | 10:00 p.m. PDT

by Nancy Yoshihara

The provocative question pops up in a new report that evaluates content opportunities by media companies in the fast rising, quick changing world of mobile and social networks.

N.C. News Cooperative: Infrastructure approach to supporting local journalism

Community News Leadership 3.0

Tue, April 26, 2016 | 11:35 a.m. PDT

by Amy Gahran

Can providing a workspace, support, and collegiality for local journalists foster more, and better, local coverage? In North Carolina, a fledgling newsroom cooperative is testing this premise.

The future of media: Algorithmic, personalized, visual

News for Digital Innovators

Sun, April 24, 2016 | 10:00 p.m. PDT

by Nancy Yoshihara

Kevin Kelly, who is a co-founder and former executive editor of Wired magazine, says we will have an ecosystem of filters, human and algorithmic, where personalization will increasingly be part of the process of how we produce and consume news.

Virtual reality is hot now but it may take six to eight years to hit critical mass

News for Digital Innovators

Sun, April 17, 2016 | 10:00 p.m. PDT

by Nancy Yoshihara

The most significant conclusion of a new report about the VR industry is “that it will be several years at a minimum before consumer virtual reality is a major market."