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Knight Digital Media Center

[Archived Webinar, April 2014] Social and Web Metrics for Community Publishers

Instructor: Rich Gordon

Google Analytics. Facebook Insights. Klout scores. There are lots of analytics available to community publishers. But it's not easy to figure out which ones are meaningful. This webinar will help you identify metrics that you can use to develop strategies to build your audience.

Rich Gordon is a professor and director of digital innovation at Medill at Northwestern University. He has spent most of his career exploring the intersections of journalism and technology.

This webinar was held at 11 am PT | 2 pm ET on Thursday, April 24, 2014

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Webinar Recording

Slides

Overview

Who should take this course:

  • Journalists
  • Local online news publishers
  • Online niche publishers
What you will learn:
  • Which metrics to focus on
  • How to use metrics to improve audience-development tactics
  • Definitions of key terms

More of Social Media

Author Profile

Rich Gordon

Rich Gordon is a professor and director of digital innovation at Medill at Northwestern University. He has spent most of
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