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[Archived Webinar, Oct. 2014] Motivating and Measuring Community Engagement and Action

Instructor: Joy Mayer

The ability to measure the impact of mission-driven community work often lies in articulating exactly how you hope your information will be used, identifying the appropriate metrics and then investing time in tracking them.


This webinar took place on Tuesday, Oct 21 at 11 a.m. PST / 2 p.m. EST.


Who should take this course

  • Mission-driven journalists
  • News organizations
  • Nonprofits

What you will learn

  1. To identify what you hope people will learn from your information.
  2. To identify what you hope people will do in response to your information.
  3. To attach meaningful metrics to those goals and track them over time.


Webinar handout: Sample metrics

Joy Mayer

Joy Mayer is an associate professor at the Missouri School of Journalism. Her work focuses on community engagement in journalism,
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