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[Archived Webinar, Nov. 2014] Social Searching for Journalists

Instructor: Joy Mayer

Strategic use of social platforms can include finding sources that lead to better journalism, sharing content more effectively and figuring out what “works” through tracking who sees your posts.

This webinar took place on Tuesday, Nov. 18 at 11 a.m. PST / 2 p.m. EST.


Learn to use social platforms to find conversations and track reach.

What you will learn:

  1. To find users and conversations that relate to what you cover.
  2. To find content that will help you tell better stories.
  3. To track how your content is traveling and who is seeing it.

Who should take this course:

  • Reporters
  • Social media editors
  • Newsroom leaders


View presentation slides

Joy Mayer

Joy Mayer is an associate professor at the Missouri School of Journalism. Her work focuses on community engagement in journalism,
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