Mobile Strategies for Community News and Information
This list of links supports the information presented April 4, 2013 at an event for Chicago-area community news publishers. It was hosted by KDMC-USC and the Chicago Community Trust, with support from the McCormick Foundation. The presenter was Amy Gahran, mobile/digital media consultant and a regular contributor to the KDMC website.
RESEARCH AND REPORTS:
comScore: Mobile Future in Focus 2013 (February 2013)
BIA/Kelsey: Annual Analyst Picks & Predictions
Nielsen: State of the media, social media report 2012 (December 2012)
Pew Internet: Smartphone ownership update, September 2012
BIA/Kelsey: Mobile Local Search Volume Will Surpass Desktop Local Search in 2015 (April 2012)
Mailchimp: E-mail on mobile devices report plus mobile-friendly e-mail templates.
EXAMPLES:
News websites featuring top-end responsive web design: Boston Globe and Quartz
Text4Baby: Interactive, customized, informational text messaging service. Free of charge.
Mobile-friendly web app: Propublica Dialysis Facility Tracker
VotoLatino smartphone app to support Latino voting in U.S. elections.
SeeClickFix app to support reporting, tracking of community issues.
MePorter, Posterous: mobile tools to support community reporters.
Cocktail Compass, local happy hour app developed by The Stranger (Seattle alt weekly), rolled out to several other cities.
RESOURCES:
Community mobile market research survey: PDF, MS Word. Instructions
Crowdsourced maps (and apps) for local wireless carrier network coverage: OpenSignalMaps, Rootmetrics
- Rootscore Chicago report, February 2013
Text messaging interactivity tools: Twilio and Mobile Commons
Google Analytics: mobile and goals
Wordpress: mobile plugins, responsive themes for news sites
Drupal mobile documentation
What the heck is responsive web design? Presentation by John Polacek.
Bootstrap, free open-source front end development framework for responsive websites. Built at Twitter.
Mobile Marketing Association mobile advertising guidelines
Google mobile ads: Info for big brands, but useful. I think AdSense will eventually carry similar mobile offerings.
Google mobile Adsense. Not great, but a useful place to start.
Google mobile Adwords with maps
MobiFriendly mobile landing page builder with analytics and more. White label reseller program.
Click-to-call advertising: be louder than "call me maybe"
RedOxygen: text messaging vendor, very reputable. Will keep you on the right side of the law.