warning KDMC resources are archived here. We are no longer updating this site.

 

Mobile Strategies for Community News and Information

by: Amy Gahran |

This list of links supports the information presented April 4, 2013 at an event for Chicago-area community news publishers. It was hosted by KDMC-USC and the Chicago Community Trust, with support from the McCormick Foundation. The presenter was Amy Gahran, mobile/digital media consultant and a regular contributor to the KDMC website.

RESEARCH AND REPORTS:

comScore: Mobile Future in Focus 2013 (February 2013)

BIA/Kelsey: Annual Analyst Picks & Predictions

Nielsen: State of the media, social media report 2012 (December 2012)

Pew Internet: Smartphone ownership update, September 2012

BIA/Kelsey: Mobile Local Search Volume Will Surpass Desktop Local Search in 2015 (April 2012)

Mailchimp: E-mail on mobile devices report plus mobile-friendly e-mail templates.

EXAMPLES:

News websites featuring top-end responsive web design: Boston Globe and Quartz

Text4Baby: Interactive, customized, informational text messaging service. Free of charge.

Mobile-friendly web app: Propublica Dialysis Facility Tracker

VotoLatino smartphone app to support Latino voting in U.S. elections.

SeeClickFix app to support reporting, tracking of community issues.

MePorterPosterous: mobile tools to support community reporters.

Cocktail Compass, local happy hour app developed by The Stranger (Seattle alt weekly), rolled out to several other cities.

RESOURCES:

Community mobile market research survey: PDFMS WordInstructions

Crowdsourced maps (and apps) for local wireless carrier network coverage: OpenSignalMapsRootmetrics 
Rootscore Chicago report, February 2013

Text messaging interactivity tools: Twilio and Mobile Commons

Google Analytics: mobile and goals

Wordpress: mobile pluginsresponsive themes for news sites

Drupal mobile documentation

What the heck is responsive web design? Presentation by John Polacek.

Bootstrap, free open-source front end development framework for responsive websites. Built at Twitter.

Mobile Marketing Association mobile advertising guidelines

Google mobile ads: Info for big brands, but useful. I think AdSense will eventually carry similar mobile offerings.

Google mobile Adsense. Not great, but a useful place to start.

Google mobile Adwords with maps

Google display ad builder

MobiFriendly mobile landing page builder with analytics and more. White label reseller program.

Click-to-call advertising: be louder than "call me maybe"

RedOxygen: text messaging vendor, very reputable. Will keep you on the right side of the law.

Amy Gahran

Amy Gahran is a journalist, editor, trainer, entrepreneur, strategist, and media consultant based in Boulder, Colorado. In addition to writing
Read More

Newspapers under siege as 65 percent of digital ads go to tech companies

By Nancy Yoshihara
6/14/2016 | 10:00 pm GMT

Newspaper revenues and circulation, print and digital combined, continued to decline in 2015 while both cable and network TV enjoyed...

The Diversity Style Guide: Important resource updated and expanded

By Nancy Yoshihara
6/5/2016 | 10:00 pm GMT

Anyone who dismisses or ignores this guide should not be working in journalism. The updated Diversity Style Guide is one...