Community News Leadership 3.0
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Thu, February 21, 2013 | 5:03 p.m. PST
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If you want to engage your community around important matters, it's important to offer news, data and information -- but by themselves, these tools won't get the job done. Attracting and keeping the attention and enthusiasm of your community means connecting with people emotionally and personally, not just informationally. This is where community-focused digital media projects can borrow a page from advocates and activists.
That means adding puppies and kittens to your community engagement efforts. Fortunately no newspapers or scratching posts are required.
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