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[Archived Webinar, April 2013] Show Me the Numbers: Basic Metrics to Grow Your Project

Instructor: Susan Mernit

Do web metric make your eyes glaze and your heartbeat increase? This free hands-on webinar will provide tangible strategies to use Google Analytics, Facebook Insights and other tools to measure results and make strategic decisions about your online project or web site.


Useful Links


Webinar Slides


Who should take this course:

  • Managers or communications directors responsible for site management and project oversight.
  • Social media marketing managers, community managers and others responsible for social media outreach and/or syndication and distribution.
  • Journalists and community media folks who need to understand and evaluate the impact of their work.

What you will learn:

  • How to read and understand Google Analytics , Facebook Insights and Tweetreach data
  • How to use data to make inferences that will help you grow your  traffic, reach and impact
  • How to share the story the data tells with others, including your boss, your board and the public.