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Knight Digital Media Center

[Archived Webinar, April 2013] Show Me the Numbers: Basic Metrics to Grow Your Project

Instructor: Susan Mernit

Do web metric make your eyes glaze and your heartbeat increase? This free hands-on webinar will provide tangible strategies to use Google Analytics, Facebook Insights and other tools to measure results and make strategic decisions about your online project or web site.

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[Webinar Recording] Show Me the Numbers: Basic Metrics to Grow Your Project

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Overview

Who should take this course:

  • Managers or communications directors responsible for site management and project oversight.
  • Social media marketing managers, community managers and others responsible for social media outreach and/or syndication and distribution.
  • Journalists and community media folks who need to understand and evaluate the impact of their work.

What you will learn:

  • How to read and understand Google Analytics , Facebook Insights and Tweetreach data
  • How to use data to make inferences that will help you grow your  traffic, reach and impact
  • How to share the story the data tells with others, including your boss, your board and the public.

More of Metrics

Author Profile

Susan Mernit

Susan Mernit is editor & publisher of Oakland Local a news & community hub for Oakland, CA focused on social justice
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