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Knight Digital Media Center

Courses

[Archived Webinar, Nov. 2014] Social Searching for Journalists

Strategic use of social platforms can include finding sources that lead to better journalism, sharing content more effectively and figuring out what “works” through tracking who sees your posts.

[Archived Webinar, Oct. 2014]: Mapping Insights You Never Knew You Had

The history, inner-workings, and case studies of spatial analysis.

[Archived Webinar, Oct. 2014] Motivating and Measuring Community Engagement and Action

Find the right metrics to assess the impact of community information.

[Archived Webinar, July 2014] Civic Engagement: Motivating and Measuring Community Knowledge and Action

Find the right metrics to assess the impact of community information.

[Archived Webinar, May 2014] Measuring Impact: Start from the Beginning

Organizations can build effective impact measurement when it becomes part of the story planning process. 

[Archived Webinar, June 2014] Drive to Impact:  Leveling Up Digital Engagement & Social Sharing for Nonprofits

How can your nonprofit news organization combine social sharing with fundraising and digital engagement? Find out as Lisa Williams discusses lessons learned from dozens of trials of Impaq.me, a tool that allows supporters of community and investigative newsrooms to raise money for hte newsroom by sharing articles with their friends and followers on social media.

[Archived Webinar, April 2014] Social and Web Metrics for Community Publishers

Google Analytics. Facebook Insights. Klout scores. There are lots of analytics available to community publishers. But it's not easy to figure out which ones are meaningful. This webinar will help you identify metrics that you can use to develop strategies to build your audience.

[Archived Webinar, March 2014] LocalData: Collecting and understanding community data to drive civic decision-making

Explore tools and methods the civic sector is using to collect and understand community data.

[Archived Webinar, April 2013] Show Me the Numbers: Basic Metrics to Grow Your Project

Improve your ability to use and understand web metrics, including Google Analytics and Facebook Insights with this free hands-on webinar.

Basic Web Metrics

Why are metrics and measurement tools essential for web–based programs and projects? Which tools are important —and how are they used? Get the the basics of using Google Analytics, Facebook Insights and Tweetreach on this introductory module. 

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